What we’re building
Broad Exchange is a collection of experiential retail stores launched out of the Atlanta Ventures Studio. We create spaces where people go to do something together, linger longer, and have fun while doing it.
We’re starting on Broad Street in South Downtown Atlanta. Each space is its own concept with its own brand, and Broad Exchange is the company behind them. We keep build-outs light so spaces stay flexible and affordable to launch. One team runs them all, because a neighborhood that is still growing needs that kind of support.
We test before we build
We talk with neighbors and families, run small live tests, and keep what works. We’ve had 107 conversations so far, and counting.
Have an idea for Broad Street? Book a conversation with Jacey.
Who we are
Jacey Cadet and David Cummings have worked together at Atlanta Ventures for ten years, and we both started companies as teenagers. We’ve spent our careers building companies and building community around them. Now we’re applying that to buildings and the people who fill them.
Jacey Cadet
Community builder, startup champion, marketing strategist
Jacey started her first company at 16. She studied design, has run her own design firms, and spent fifteen years in marketing. She co-founded Community Bucket, which started as a community and grew into a nonprofit, and served as president of its board.
For nearly a decade at Atlanta Ventures she has helped founders start, grow, and scale, launching or helping launch more than 27 companies. She runs Pitch Practice, coaches founders through Create-X at Georgia Tech, advises Atlanta Tech Village, and co-founded Altuvo. A connector and storyteller, she blends brand strategy and community design to build places where good ideas catch on.
David Cummings
Serial entrepreneur, CEO of Atlanta Ventures, builder of Atlanta’s startup scene
David started his first venture as a teenager and has since founded more than ten companies that employ thousands of people, including Pardot, Salesloft, and Intown Golf Club. (Yes, that last one is indoor golf.) After Pardot sold, he was named Ernst & Young Entrepreneur of the Year and one of the 100 Most Influential Atlantans by the Atlanta Business Chronicle.
He founded Atlanta Tech Village, one of the largest tech hubs in the country, and was the lead investor in Calendly. Now he’s renovating one of the largest collections of historic buildings in the country, right downtown.
David serves on the boards of the Metro Atlanta Chamber, Buckhead Coalition, Central Atlanta Progress, Atlanta Committee for Progress, and the Westminster Schools. A Tallahassee native with an economics degree from Duke, he writes at DavidCummings.org.
Our connection to South Downtown
David is also co-founder and chairman of SoDo Atlanta, the company renovating the historic buildings in South Downtown.